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Facebook Ads Set Up

Help Full Spectrum Features NFP promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Full Spectrum Features NFP
Chicago, IL, USA
Full Spectrum Features NFP
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Full Spectrum Features NFP
Chicago, IL, USA

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Cause
Diversity & inclusion
Skills
Digital advertising Digital marketing

Posted July 10th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We know the basics of creating ads. We're trying to build ads that are responsive to people's behavior. We need guidance on the construction of the ads as well as how to allocate our ad budget.

What we have in place
  • We currently have working knowledge on building FB ads, which should make it easy for you to get started. We also have a small budget to allocate, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to focus on telling stories.

We are trying to bring financial equity into film distribution. We want to give our films a fighting chance withing the digital marketing space.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Full Spectrum Features NFP
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Causes
Diversity & inclusion Arts & culture LGBTQ+
Posted by
Brian K
Brian K.

Director of Strategic Partnerships and Engagement

Our mission

Full Spectrum Features is a Chicago-based nonprofit committed to driving equity in the independent film industry by producing, exhibiting, and supporting the work of women, BIPOC, and LGBTQ+ filmmakers. We also aim to educate the public about important social and cultural issues, utilizing the power of cinema to foster understanding in our communities.

What we do

Supporting the work of women, BIPOC, and LGBTQ+ filmmakers.

Testimonials

Read the Impact Story
Adele was fantastic. She was patient working through our limited knowledge and helped us get the campaign up and running.
Brian K.
Brian K.

Director of Strategic Partnerships and Engagement

Facebook Ads Set Up Project

(No testimonial has been submitted by Adèle)
The pixel