Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
After a year of negotiations and planning, 3 organizations: Learning Disabilities Association of WNY, Empower, and Cantalician Center for Learning are prepared to unify into 1 visionary, high impact organization and we NEED A NEW NAME! We have found strong cultural and philosophical alignment, expressing itself in a fervent desire to the people we support at the center of what we do. A unification of our 3 orgs will afford the opportunity for each org to do more for the people we serve.
What we have in place
- We currently have 3 separate agency names, websites & logos but one vision, which should make it easy for you to get started. We also have information from our organizational consultant, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest in a full marketing & branding campaign in the future, potentially with the selected Catchafire consultant. Capturing a new name for this merger is the kick-off for a robust re-branding project
The importance of a new name for this merger will be essential to the vitality to this new organization. Rather than dwelling on the painful factors that have led us to this point, we choose to focus on the opportunities that a merger will bring, such as maximizing reimbursement, achieving economies of scale, filling out service lines and geographic reach, freeing up redundant staff to focus on new endeavors, and investing in the technology needed to thrive in the future.
Project plan
Our mission
Our mission is to provide high quality individualized, comprehensive, and innovative service which support, educate, and empower all citizens with learning and/or developmental disabilities.
What we do
In August of 2022, the Cantalician Center for Learning and Learning Disabilities Association of WNY completed a merger, announced in late 2021, officially forming Beyond Support Network. The combined organizations bring 123 years of service to the region and a record of collaborating to provide a wide range of support services. Beyond Support Network will provide support for more than 1200 individuals across Western New York each year.
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