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Jose C.

Logo Design & Visual Brand Identity

Help Learning Disabilities Association of WNY elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Learning Disabilities Association of WNY
Buffalo, NY, USA
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Learning Disabilities Association of WNY
Buffalo, NY, USA

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Posted July 10th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

After a year of negotiations and planning, 3 organizations: Learning Disabilities Association of WNY, Empower, and Cantalician Center for Learning are prepared to unify into 1 visionary, high impact organization and we NEED A NEW NAME! We have found strong cultural and philosophical alignment, expressing itself in a fervent desire to the people we support at the center of what we do. A unification of our 3 orgs will afford the opportunity for each org to do more for the people we serve.

What We Have In Place
  • We currently have 3 separate agency names, websites & logos but one vision, which should make it easy for you to get started. We also have information from our organizational consultant, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to invest in a full marketing & branding campaign in the future, potentially with the selected Catchafire consultant. Capturing a new name for this merger is the kick-off for a robust re-branding project

The importance of a new name for this merger will be essential to the vitality to this new organization. Rather than dwelling on the painful factors that have led us to this point, we choose to focus on the opportunities that a merger will bring, such as maximizing reimbursement, achieving economies of scale, filling out service lines and geographic reach, freeing up redundant staff to focus on new endeavors, and investing in the technology needed to thrive in the future.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Learning Disabilities Association of WNY
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Posted by
Jennifer R.

Program Assistant

Our Mission

Our mission is to provide high quality individualized, comprehensive, and innovative service which support, educate, and empower all citizens with learning and/or developmental disabilities.

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