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This project was completed on Oct 1, 2020
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Matched with Bruce J.
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See the Impact story
Search Engine Optimization Audit
Bay Area Video Coalition
Search Engine Optimization Audit
Project details
What we need
- Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
- Actionable steps to improve website’s performance in search engines via organic search
Additional details
Change/update title tags on our fee-for-service class pages, verify our website on Google Search Console.
What we have in place
- We currently have 2 Marketing staff members to support/field questions, which should make it easy for you to get started. We also have immediate next steps recommended by an SEO specialist, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to subsidize online learning opportunities for people who lost their jobs and need the hard and soft skills to find work, start their own business and tell their stories.
Paid classes and training is one of our most critical revenue streams/sources and under COVID, enrollment has been challenging. Our network loves in person learning and we rely on word-of-mouth. We need to strengthen SEO and pivot to digital marketing for recruitment and retention to promote our online learning opportunities and help our community learn soft/hard skills to thrive in this rapidly changing world.
Project plan
Posted by
Isa N.
Director of Marketing and Communications
Our mission
BAVC inspires social change by empowering media makers to develop and share diverse stories through art, education and technology.
What we do
Founded in 1976, Bay Area Video Coalition (BAVC) inspires social change by empowering media makers to develop and share diverse stories through art, education and technology. BAVC’s programs are focused on providing increased access to media tools and multimedia technology training for diverse communities, and increasing underserved communities’ representation in the media and technology sectors. BAVC aims to simultaneously provide opportunities for creative expression and skills-based learning that can lead to careers in the media and tech industries.
Testimonials
(No testimonial has been submitted by Isa)
They were great to work with on this project. As always there is a lot to know to be able to make improvements. They are well on their way to being found online more often now.
