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Website Audit

Help ETC Group assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
ETC Group
Val-David, Canada
ETC Group
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ETC Group
Val-David, Canada

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Posted July 7th

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Website Audit

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

We track and research key issues around emerging technologies and corporate concentration. We are reviewing our strategy and considering improvements to our rather out-of-date website. We would really appreciate support to assess our current website as a way of determining a baseline and key improvements we would need to build into a new website in the future. One issue is that we have some quite different target audiences, including civil society and social movements, and policy-makers.

What we have in place
  • We currently have data on site traffic, etc, which should make it easy for you to get started. We also have a dedicated website manager to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to design and build a much needed new website (or at least contribute to doing that depending on its cost).

We know that we need to improve our communications and visibility quite dramatically, and we have just hired a Communications Coordinator so we have newly increased communications capacity. One key next step must be to renew our website, which is very old. But we really feel that we need an objective external opinion about it. We will build on this advice, using it as the springboard for developing a new website for the organisation, so this support would be really appreciated.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

ETC Group
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Causes
Environment Civil rights Science & technology
Posted by
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Esme T.

Finance and Administration Manager

Our mission

ETC Group works to address the socioeconomic and ecological issues surrounding new technologies that could have an impact on the world's poorest and most vulnerable people. We investigate ecological erosion (including the erosion of cultures and human rights); the development of new technologies (especially agricultural but also other technologies that work with genomics and matter); and we monitor global governance issues including corporate concentration and trade in technologies.

What we do

ETC Group works to address the socioeconomic and ecological issues surrounding new technologies that could have an impact on the world's poorest and most vulnerable people. We investigate ecological erosion (including the erosion of cultures and human rights); the development of new technologies (especially agricultural but also other technologies that work with genomics and matter); and we monitor global governance issues including corporate concentration and trade in technologies. We operate at the global political level. We work closely with partner civil society organizations (CSOs) and social movements, especially in Africa, Asia and Latin America.

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