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Logo Design & Visual Brand Identity

Help MN Youth Collective Ed. Fund elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
MN Youth Collective Ed. Fund
Minneapolis, MN, USA
MN Youth Collective Ed. Fund
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MN Youth Collective Ed. Fund
Minneapolis, MN, USA

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Cause
Youth development
Skills
Graphic design

Posted July 6th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Minnesota Youth Collective is looking for a brand refresh. Our brand is relatively sterile, and we'd like it to be more engaging and youthful. Additionally, our brand assets now are somewhat clunky; we'd like assets that are easier to work with.

What we have in place
  • We currently have a visual brand guide and brand identity, which should make it easy for you to get started. We also have an on-staff artist to collaborate with, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to pay our fellows a higher wage, or extend their contracts after the election. It would also free up time for other staff members to do ongoing mission-focused work in our communities.

MNYC is an organization that centers leadership development of the new generation of movement leaders, leveraging electoral work and issue advocacy as tactics to create a more equitable and just state for all people. Our brand should reflect that, or at least be appealing to our target audience. Right now, it's colorful, but that's it. It doesn't show you who we are.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

MN Youth Collective Ed. Fund
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Causes
Youth development Civil rights LGBTQ+
Posted by
Danielle J
Danielle J.

Communications Lead

Our mission

Minnesota Youth Collective is a movement organization that uses electoral work as a tactic to build larger movements through cultivating the next generation of leaders.

Testimonials

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