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Matched with Brad M
Matched with
Brad M.

Search Engine Optimization Audit

Help Bay Area Tutoring Association assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

This past year, we have entered into the world of SEM, creating landing page campaigns and learning how to optimize our keywords. I am need of someone experienced in this areas to evaluate where we are and where we need to go during the era of COVID-19

What We Have In Place
  • We currently have a grant with Google and retained an firm, which should make it easy for you to get started. We also have performance information for the campaigns, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to provide additional academic support services to those most in need in the Bay Area.

COVID-19 has devastated the underserved and marginalized communities utilizing the public education system. It is important that we expand our awareness on the web to increase our access to students, families, volunteer staffing, partners and donors.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Bay Area Tutoring Association
Our Mission

The mission of the Bay Area Tutoring Association is to develop diverse academic tutors, substitute and credentialed teacher workforce for the support of Common Core Math, Literacy, Next Generation Science Standards (NGSS), STEM, Computer Science intervention and enrichment programs and services.

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