Website Audit

Help Caribbean Genealogy Library assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Caribbean Genealogy Library
St Thomas, VI, Virgin Islands (U.S.)
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Caribbean Genealogy Library
St Thomas, VI, Virgin Islands (U.S.)

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Posted July 1st

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

We are anticipating adding new material to our website and would like to do an audit of what is there now and how best to add the new material.

What we have in place
  • We currently have a functioning, maintained website, which should make it easy for you to get started. We also have an idea of the things we want to add, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to digitize more material in the library for greater access.

This project is important because, library resources are digitized each year and put online, our patrons expect more virtual content and instructions on how to use digitized material, and COVID19 has made it clear that for the time being virtual events is where we need to focus.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Caribbean Genealogy Library
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Our mission

To identify, preserve, and provide access to Caribbean genealogy, history, and cultural heritage information resources for the Virgin Islands and the Caribbean, and to promote and encourage their use for family history documentation, education, and scholarship.

What we do

Caribbean Genealogy Library is a leading resource for family history research in the Virgin Islands and in the Caribbean. We provide services through the library's collection of books and historic records, workshops, lectures and a resource-rich website; allowing researchers of all levels to explore their past.

Testimonials

Bruce is great. He is organized, provided great feedback and recommendations, and explained things well when questions were asked. Thanks Bruce!
Sophia A.

President

Website Audit Project

Sophia at the Caribbean Genealogy Library was a pleasure to work with on this website audit project. We covered a lot of ground including keyword research, website structure, content marketing and Google My Business. I look forward to working with her once they get their website redesigned in WordPress, then we will really be able to make an impact!
Bruce J.
Bruce J.

SEO Strategist & Trainer

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