Logo Design & Visual Brand Identity

Help Black Hills Playhouse elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Black Hills Playhouse
Custer, SD, USA

Posted June 30th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have greatly expanded services over the past 5 years and we would like to explore a refresh and rebrand and logo design that can work for our various departments.

What We Have In Place
  • During Pandemic we have more staff time to devote to these issues. We have a great buffalo logo design that we love.
How This Will Help
This project will save us $4,817 , allowing us to continue to stay afloat during this challenging time when our income streams have simultaneously evaporated.

We really need strategies that will help us understand how to cohesively brand and make programs identifiable as Black Hills Playhouse programs.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The Black Hills Playhouse delivers exceptional theatre programs that engage diverse people and strengthen South Dakota communities.

What We Do

summer stock theatre

touring children's theatre company

theatre inclusive of people with disabilities

performing arts camps for kids

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