This project is in progress
Matched with Ashley M
Matched with
Ashley M.

Social Media Audit

Help Bay Cove Human Services assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Bay Cove Human Services
Boston, MA, USA
Social Media

Posted June 17th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

This project is the first step of a bigger project to improve our social media presence and marketing strategy. We would love to find a volunteer who could also do the Marketing Channel Plan with us as well.

What We Have In Place
  • For this project, you will work with our experienced Communications Manger who can give you a detailed history of how we have built our social media presence to date.
How This Will Help
This project will save us $1,792 , allowing us to provide services to everyone who needs them, regardless of their insurance or immigration status.

Bay Cove supports people struggling with challenges related to disability, addiction and/or homelessness. We provide direct services addressing immediate needs, and we advocate for and with them for full community inclusion and equitable access to healthcare, jobs, affordable housing, green spaces, and healthy food.

A greater social media presence will help us build a community of support around the vulnerable neighbors we serve.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Bay Cove Human Services
Posted by
Joelle N.

Manager of Institutional Giving

Our Mission

Bay Cove partners with people to overcome challenges and realize personal potential.

What We Do

We carry out the Bay Cove mission by providing individualized and compassionate services for people with developmental disabilities, mental illness, aging-related needs and/or drug and alcohol addiction.

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