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Marketing Strategy Consultation

Help Capitol Hill Village brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Capitol Hill Village
Washington, DC, USA
Capitol Hill Village
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Capitol Hill Village
Washington, DC, USA

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Cause
Health & nutrition
Skills
Marketing

Posted June 4th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are hyper-local. We have an idea of who we want to target, but need help crafting strategies -- especially in this environment -- and messages to reach them. In the past, we've relied heavily on in-person events. Our org is well known locally but not well understood.

What we have in place
  • We currently have a narrow geographic and demographic target, which should make it easy for you to get started. We also have committed staff and volunteers, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to provide memberships to 6 low-income older adult households, and offer programming, volunteer services, care management & a range of other supports to reduce isolation &improve their quality of life.

Our organization exists to keep older adults healthy, connected and engaged in the community as they age in place. We provide some services to the general public, but our best work is achieved through membership. For our model to work, both for impact and for revenue, need to grow our membership.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Capitol Hill Village
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Causes
Health & nutrition Diversity & inclusion Human services
Posted by
Judy B
Judy B.

Executive Director

Our mission

Capitol Hill Village works to make Capitol Hill in DC the best place to live a long life.

What we do

Capitol Hill Village mobilizes volunteers to prevent social isolation and help keep older adults healthy, connected and engaged as they age in place on their own terms.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Judy)
I really enjoyed working with the folks at Capitol Hill Village. They provide a really great service.
Julie O.
Julie O.

Volunteer

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