This project was completed on Jul 2, 2020
Matched with Katherine S
Matched with
Katherine S.

Google Analytics Reporting

Help Truman Heritage Habitat for Humanity set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Share this project:

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

We have Google Analytics set up, but we would like help analyzing it and creating a dashboard monthly measurements/ things to look for.

What We Have In Place
  • We currently have google analytics set up, which should make it easy for you to get started. We also have a staff member who will continue monitoring analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to help more families and earn more funds to continue help families for generations to come

We want to use the metrics to enhance our website and marketing tactics.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
Show More

About The Org

Truman Heritage Habitat for Humanity
Our Mission

We build strength, stability, and self-reliance through shelter. Share our vision of a world where everyone has a decent place to live.

What We Do

People in your community and all over the world, partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their homes alongside volunteers and pay an affordable mortgage. With our help, Habitat homeowners achieve the strength, stability and independence they need to build a better life for themselves and their families.

We build and rehab homes, provide free financial coaching, help with home preservation, and neighborhood development. Our ReStores fund our mission and keep items out of landfills.

No matter who we are or where we come from, we all deserve to have a decent life. We deserve to feel strength and stability day after day. We deserve to know we have the power to take care of ourselves and build our own futures. At Habitat for Humanity, this is what unites us. Through shelter, we empower. Our shared vision is a world where everyone has a decent place to live. Because you, me, we -- we're all humans. And every single one of us deserves the opportunity for a better future.


I am so glad we had the opportunity to work with Katherine. She is extremely knowledgable and helpful! Katherine is an excellent teacher. She took the time to carefully explain Google Analytics to me, in a way that demonstrated and shared her immense knowledge in a way that was easy for a newbie like me to understand. I am so grateful for her teaching me how to optimize what we can do with our website and how I can analyze data to improve our work. She was also personable. Katherine is wonderful to work with and a great addition to your project.
Amy E.

Marketing Specialist

Google Analytics Reporting Project

Amy was a delight to work with! She articulated clearly what her hopes were for the project, and was an excellent student as we navigated Google Analytics and beyond. I would definitely recommend working with the organization, and would be happy to work with Amy again in the future.
Katherine Shaoul, CWA
Katherine S.