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Membership Strategy

Help Women's Fund of Rhode Island develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Women's Fund of Rhode Island
Providence, RI, USA
Women's Fund of Rhode Island
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Women's Fund of Rhode Island
Providence, RI, USA

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Cause
Gender equity & justice
Skills
Business development Entrepreneurship Strategy consulting

Posted July 23rd

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We tried a monthly giving program once and we only had four people sign up! Monthly giving is essential to the ongoing financial health of our organization and need to get people on board with a great and enticing program.

What we have in place
  • We currently have our past work, which should make it easy for you to get started. We also have a database and online resources, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to pay our staff.

Monthly donors are more likely to stay loyal with their donations than one-time donors. We need to cultivate this area to keep financially stable.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Women's Fund of Rhode Island
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Causes
Gender equity & justice Civil rights Community & economic development
Posted by
Ellie B
Ellie B.

Director of Development and Operations

Our mission

Our mission is to invest in women and girls through research, advocacy, grant making and strategic partnerships designed to achieve gender equity through systemic change.

We envision a community, nation and world that is free of gender bias and where social justice exists for all. The social change will be evidenced by community engagement, the removal of barriers to resources, and the existence of equitable social and institutional systems.

Testimonials

Read the Impact Story
Sarah is one of the most thoughtful and thorough volunteers I've ever worked with. She created a plan and implemented it in a really thoughtful way.
Ellie B.
Ellie B.

Director of Development and Operations

Membership Strategy Project

(No testimonial has been submitted by Sarah E.)
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