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Marketing Strategy Consultation

Help ALFA- AIDS Leadership Foothills-area Alliance brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
ALFA- AIDS Leadership Foothills-area Alliance
Hickory, NC, USA
ALFA- AIDS Leadership Foothills-area Alliance
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ALFA- AIDS Leadership Foothills-area Alliance
Hickory, NC, USA

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Cause
Human services
Skills
Marketing

Posted June 24th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

My organization is in need of a solid marketing strategy. Seeing as we do not have a direct marketing major within our company, we need as much advice as possible to keep it reoccurring while also growing.

What we have in place
  • We currently have an idea of our targeted populations, which should make it easy for you to get started. We also have content of what we want to post, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to maximize the number of people we reach and will potentially serve!

This project is important to our organization because it will allow us to get the word out about our mission and vision as an HIV/AIDS non-profit. It will allow for a broader scope of individuals needing to hear about PrEP, safer sex methods, and the idea of harm reduction.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

ALFA- AIDS Leadership Foothills-area Alliance
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Causes
Human services Health & nutrition
Posted by
Emily G
Emily G.

Community Health Educator & Promotion

Our mission

To improve the lives and health of those affected by HIV/AIDS while preventing transmission through education and testing.

Testimonials

Read the Impact Story
Sydnee was great to work with! She was very prompt and executed everything I asked. I highly recommend her!
Emily G.
Emily G.

Community Health Educator & Promotion

Marketing Strategy Consultation Project

(No testimonial has been submitted by Sydnee)
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