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Logo Design & Visual Brand Identity

Help Nonprofit Prince George's County elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Nonprofit Prince George's County
Bowie, MD, USA
Nonprofit Prince George's County
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Nonprofit Prince George's County
Bowie, MD, USA

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Cause
Human services
Skills
Graphic design

Posted May 26th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are seeking to re-brand our entire organization. Our current brand is outdated and our priorities have shifted. We are seeking a talented graphic designer to create a dynamic streamlined look that will reflect the services we provide our communities.

What we have in place
  • We have the drive and time required to get this project done. This is a top priority for us.
How this will help
This project will save us $4,817 , allowing us to We are a small staff and on a limited budget this would allow us to offer more programs to our community.

Our look is outdated and does not reflect our values. Our current logo has inconsistencies and is not professional. We are seeking new program and grant opportunities and want our brand to reflect who we are, and what we are capable of.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Nonprofit Prince George's County
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Causes
Human services Community & economic development Education
Posted by
Takesha M
Takesha M.

Operations Director

Our mission

Nonprofit Prince George's mission is to "Advance Vibrant Communities through Excellent Nonprofits" by investing in our County's nonprofits to empower them toward excellence.

What we do

We work to achieve our mission by building the capacity of nonprofit organizations to expand service delivery, increase resources, and develop accomplished leaders to promote positive social change in our communities.

We also provide support that engages the nonprofit community in public policy advocacy regarding various issues that directly affect their communities; and provide collaboration and networking opportunities for nonprofits to share expertise, skills and programs.

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