This project was completed on Jul 13, 2020
Matched with ShukYu L
Matched with
ShukYu L.

Website Audit

Help The Life of a Single Mom assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
The Life of a Single Mom
Baton Rouge, LA, USA

Posted May 19th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

We have recently narrowed our mission statement to focus on who we are at the core. With that project, we also came up with a list of our capabilities and the things that differentiate us in the nonprofit sector. In terms of our website, we want to ensure that the mission is now clear and content/navigation flows seamlessly from page to page.

What We Have In Place
  • We currently have a clear understanding of our target audiences, which should make it easy for you to get started. We also have Google Analytics reports we can pull to assist, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to get more resources in the hands of single moms and leaders across the nation.

This project is important because it makes a difference for those who visit our website. For the overwhelmed single mom who is in desperate need of resources, a confusing website only adds more stress. For the former single mom looking to start a group in her area because she sees women hurting, she just wants clear, easy-to-follow steps. Our website is crucial because we are giving moms and leaders the resources they need to thrive.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

The Life of a Single Mom
Posted by
Kedra D.

Branding & Communications Manager

Our Mission

The Life of a Single Mom exists to improve the lives of single moms by providing support groups throughout U.S. and education in 3 core areas: Parenting, Finances, and Health & Wellness.

What We Do

- Provides more than 1500 single mom support groups throughout U.S.
- Provides online education with more than 100 classes through Single Mom University
- Host life-changing events, including workshops, boot camps, two-day conferences, and education symposiums
- Provide resource referrals for single mothers to become an information gateway to a variety of assistances available throughout U.S.


(No testimonial has been submitted by Kedra)
Thank you for the opportunity! TLSM definitely has the heart for the single moms and was very open to opinions.
ShukYu Liu
ShukYu L.


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