Website Copywriting

Help All Parks Alliance for Change improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are updating our website and need help with copywriting. The areas of concern are communicating a compelling mission statement and a well-crafted members page that will encourage readers to join our organization.

What We Have In Place
  • We currently have offline access to the new website (under construction), which should make it easy for you to get started. We also have content from our old website, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to reach more residents living in mobile home parks about their rights, how they can protect those rights, and how to improve those rights.

Because our organization's current website is very outdated and wordy. We desperately need to update in order to move forward.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Posted by
Cindy E.

Board member/website committee

Our Mission

All Parks Alliance for Change is the statewide organization for Minnesota's 180,000 manufactured home park residents. APAC provides a vehicle for manufactured home owners to express their needs and concerns in their parks and in the larger community.

What We Do

APAC works with manufactured home park residents to improve the quality of life in park neighborhoods, protect the rights of park residents, advance public policy change that supports safe, affordable park communities, and preserve this vital source of affordable housing.

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