Google Ads Set Up

Help Stillborn And Infant Loss Support-SAILS make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA
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Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA

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Posted January 20th

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We currently have a functioning website and the Google Ads grant, which should make it easy for you to get started. We also have goals in mind for the marketing efforts, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to to offer scholarships to cover the burial and memorial costs for families that experience the devastating death of their baby.

This project is important, as we seek to raise both the organization's profile and funds to further our mission.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Stillborn And Infant Loss Support-SAILS
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Our Mission

Our mission is to provide a platform of community, mentorship, education and advocacy for families impacted by pregnancy loss or the death of a baby before their first birthday.

What We Do

Through outreach programs, events and fundraising, we aim to increase awareness about stillbirth and ensure that those affected have a strong support network during their time in need.

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