Marketing Strategy Consultation

Help Community Music Center brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Community Music Center
San Francisco, CA, USA
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Community Music Center
San Francisco, CA, USA

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Posted April 9th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

Synopsis:
Community Music Center transitioned 1300 lessons and classes to online platforms (Zoom and video lessons) in March.
Previous to the COVID-19 outbreak, CMC didn't have an online learning program.
The spring quarter started April 6
Our enrollment is at 85% of where it normally is.
We want to acquire new students interested in online learning.

What We Have In Place
  • We currently have social media budget ($25/week), Google Ad grants account,, which should make it easy for you to get started. We also have Board members and other volunteer support, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to focus on our campus expansion project.

financial solvency and supplementing the student demographics as the organization expands.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Community Music Center
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Our Mission

Community Music Center makes high-quality music accessible to people of all ages, backgrounds, and abilities, regardless of financial means.

What We Do

The mission of the Community Music Center (CMC) is to make high-quality music accessible to people of all ages, backgrounds and abilities, regardless of financial means. Through afterschool and outreach programs, private lessons and free classes, workshops, and community performances, students of all ages, genders, ethnicities, religions, and economic levels find enriched creative lives. CMC served 2,783 students in fiscal 2018, ages one to 97.

CMC was founded in 1921 under the direction of Gertrude Field, who came to San Francisco in 1912 from the Mannes School of Music in New York. Miss Field was a former nurse, violin teacher and settlement house worker. The students in CMC's earliest days were neighborhood children, mostly recent immigrants, who not only learned music at CMC but came together there with their families around music, forming community in their new home country.

CMC's mission of accessibility drives every aspect of its work. Our tuition assistance program is one of the most generous of any community music school in the nation, awarding over $2 million to more than half our students through free programs, scholarships, sliding-scale tuition, and work-study. All are taught by a highly skilled and experienced 130-member teaching faculty, which includes noted professional artists, Grammy Award-winning performers, and nationally recognized teachers. CMC has 10 full-time and 4 part-time staff and a 20-member Board of Directors. All have a passionate commitment to community arts and the benefits they can bring to the families, schools, and neighborhoods of San Francisco.

Testimonials

Lindsay was great to work with. She provided insight, know-how, and delivered the project quickly and professionally.
Anne Mitchell
Anne M.

Marketing Manager

Marketing Strategy Consultation Project

Anne was a pleasure to work with!
Lindsay Hart
Lindsay H.

Volunteer

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