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Google Ads Set Up

Help Friends of Pima Animal Care Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Friends of Pima Animal Care Center
Tucson, AZ, USA
Friends of Pima Animal Care Center
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Friends of Pima Animal Care Center
Tucson, AZ, USA

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Cause
Animals
Skills
Digital marketing Search engine marketing

Posted May 21st

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google Ad Grant, which should make it easy for you to get started. We also have all the functionality set up to set started, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to providing lifesaving social and medical care to the 17,000 pets we see each year.

A Google Ad Words strategy will help to utilize our Google Ad Grant effectively and reach more potential donors.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Friends of Pima Animal Care Center
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Cause
Animals
Posted by
Nancy S
Nancy S.

Development Assistant

Our mission

To support Pima Animal Care Center and enhance its efforts to save the lives of pets in need.

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