Marketing Strategy call

Help At The Crossroads by speaking with a member of their organization on the phone for 1 hour about their marketing strategy.
At The Crossroads
San Francisco, CA, USA
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At The Crossroads
San Francisco, CA, USA

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Posted April 3rd

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Marketing Strategy Call

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What we'd like to talk about

I'd like strategic advice on different types of events our nonprofit can hold - fundraisers, donor cultivation events, corporate events, etc - to explore ideas we might not have considered previously.

Additional context

We were supposed to host our first-ever gala in May, and this was the first year we moved away from our peer-to-peer fundraiser we had done for the past 10 years. We are interested in seeing if a gala is the right move for us next year, or what other avenues we could explore that we haven't thought of.

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About the org

At The Crossroads
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Our mission

The mission of At The Crossroads is to reach out to homeless youth and young adults at their point of need, and work with them to build healthy and fulfilling lives.

What we do

Our innovative model focuses on young people who do not access traditional services and are disconnected from any type of consistent support. We work with young people who others have given up on, who would not get help without us. We remove common barriers to service by bringing our counselors onto the streets, and shaping our support services around the needs of each individual client. Our goal is to help our clients build outstanding lives, not just lives of subsistence.

We accomplish our mission through a combination of nighttime street outreach and one-on-one counseling, and collaboration with other service providers. We walk the streets of the Mission and Downtown San Francisco at nighttime, bringing help to our clients, rather than making them come to us. We help our clients with anything and everything they need, providing unconditional support for as long as they need to build the lives they want. We partner and advocate to make sure that there is an accessible, culturally competent continuum of care that will provide our clients with the opportunities to realize their dreams.

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