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This project was completed on Apr 27, 2020
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Matched with James C.
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See the Impact story
Google Ads Set Up
Bucks County Housing Group
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
When we received our Google Ad Grants back in June, I did the bare minimum to get it set up. I would like to learn how to use it better, so that we can make the most of it. I would like to learn what our conversion rate is. I would like to learn strategies to attract more of our target audience to our main page and donation page. And I would like to put in place a strategy moving forward so that we can pass on the management of our Google AdWords account to interns or volunteers in the future.
What we have in place
- We currently have Google Ad Grants and a dedicated Marketing staff member, which should make it easy for you to get started. We also have Connected Google Analytics, some Google Ads data, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to maintain this funding for our programs, which are incredibly important right now. This project will also be an investment in our future fundraising capability.
Now more than ever before, as we head into a potential recession, as families lose jobs and are at risk of losing housing, our community will need us. We cannot rise up to meet the need of our community without the funding to do so. We are terribly underutilizing our website as a source of donations. Our Google Ad Words will be a huge step in getting more traffic to our website and converting that traffic into donations that will support our community with the challenges they will soon face.
Project plan
Posted by
Nicholas P.
Development and Marketing Manager
Our mission
Bucks County Housing Group (BCHG) works to advance the interests of homeless and low-income individuals and families and people in crisis in securing safe, affordable housing in the community.
What we do
Bucks County Housing Group provides an array of social services to homeless and at-risk families participating in our Supportive Housing Programs, several of which are community-based. We have specialized Transition Age Youth Shared Living and Frail Elders Housing Programs. Diversion Case Management is available to those whose housing crises can be resolved quickly and without entry into a formal program. BCHG operates three community food pantries which serve thousands of county residents each year. The organization owns/manages 80 units of affordable housing concentrated in the lower portion of Bucks County. Our no-cost First-time Homebuyers' Counseling Program and Veterans Housing Assistance Program round out the many facets of Bucks County Housing Group. BCHG is an active member of the local Housing Continuum of Care, a partner in the Housing Link, Bucks County's centralized intake and assessment system, and readily collaborates with sister social services agencies to ensure those in need receive prompt and appropriate services.
Testimonials
(No testimonial has been submitted by Nicholas)
(No testimonial has been submitted by James)
