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Google Ads Set Up

Help PRESENT NOW make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
PRESENT NOW
Santa Monica, CA, USA
PRESENT NOW
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PRESENT NOW
Santa Monica, CA, USA

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Cause
Human services
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Digital marketing Search engine marketing

Posted April 3rd

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

PRESENT NOW is a non-profit organization dedicated to helping children in domestic violence shelters. We believe our mission should be spread to as many people as possible, hence the Google Ads!

What we have in place
  • We currently have the Google for Nonprofit Grant--$10,000 Google Ads per month, which should make it easy for you to get started. We also have staff available to keep ads up to date, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to gift more presents to our sheltered children on their birthday, Valentine's Day, and Back-to-School Day.

PRESENT NOW just underwent a massive website transformation, and we are ready to increase our traffic. As an organization that helps children in domestic violence shelters, the silent heroes, we believe our mission and work should be shared with as many people as possible.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

PRESENT NOW
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Causes
Human services Philanthropy & capacity building Youth development
Posted by
Jessica P
Jessica P.

Development Director

Our mission

Our mission is to provide children living in transitional domestic violence shelters with experiences and gifts that bring them joy, comfort, and relief during a time of crisis.

What we do

The Presents Program is the heart of everything PRESENT NOW does. More than just a gift or kind gesture, and beyond its tangible value, our personalized presents create moments of joy and recovery for families who are starting over.

Every quarter, PRESENT NOW volunteers pack presents and we ship them nationwide to shelter partners in 13 states. Three distinct focus areas: Presence of Love (Valentine's Day), Presence of Mind (Back-to-School), and Presence of Being (Birthday) are designed to help children who are living in shelters know that they are not forgotten as we celebrate their special moments and new beginnings.

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