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Facebook Ads Set Up

Help MOMentum Network promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
MOMentum Network
Chattanooga, TN, USA
MOMentum Network
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MOMentum Network
Chattanooga, TN, USA

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Cause
Human Services
Skills
Digital Advertising Digital Marketing

Posted April 1st

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Facebook Ads Set Up

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We are looking to connect with young women who have experienced an unplanned pregnancy to make sure they know about long-term resources available to them to help them complete college. We specifically want them to apply to be a part of our Living Learning Community launching next semester.

What We Have In Place
  • We currently have Facebook business manager account, which should make it easy for you to get started. We also have Photos and videos, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to provide hope to moms & kids.

We are launching the first Living/Learning community in our area & possibly in the State of TN to help single moms shatter statistics by providing life & leadership skills, connection to a strong network & a housing community close to campus with childcare onsite. With the current COVID crisis, reaching the moms that need to know that hope and help is available is critical.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

MOMentum Network
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Causes
Human Services Education Youth Development
Posted by
Cara H
Cara H.

Chief Empowerment Officer

Our Mission

The MOMentum Network's mission is to build the village it takes to shatter statistics with single moms in college & their children.

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