Logo Design & Visual Brand Identity

Help Open Door Preschools elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Open Door Preschools
Austin, TX, USA

Posted April 1st

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Open Door Preschool is an Austin institution. Since 1975 Open Door has been nurturing and inspiring young children of diverse developmental needs, economic levels, and family backgrounds. Each year Open Door hosts a fundraising event attended by our parent community and city leaders. We are seeking a designer to create an event logo and invitation for our event. The theme of our event is Hope Blooms...45 Seasons of Open Door.

What We Have In Place
  • We currently have past event logos and invitations, and marketing materials, which should make it easy for you to get started. We also have dedicated, responsive and creative staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to spend less money on the event and allocate more money for our mission. Our budget is extremely lean and any money saved will support the immediate needs of Open Door.

Open Door relies on our annual fundraising event to fund our Family Support Specialist who work with our most vulnerable families and to fund specialized programs and therapists for our children with special needs.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Krista A.

Director for Development and Community Engagement

Our Mission

Our mission is to
nurture and inspire young children of diverse needs, economic levels, and family backgrounds in an engaging educational environment.

What We Do

We are Austin's first NAEYC-accredited preschool program, founded on serving children with disabilities together with their typically-developing peers. With three locations in Austin (and plans for a fourth) we accept families receiving publicly-subsidized tuition, and raise additional funds in order to subsidize tuition for those who fall in the gap. 25% of our students have a disability, and 35% receive tuition assistance.

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