Communication Materials Audit

Help Mental Health Foundation of West Michigan refresh their communications materials to ensure consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice.
Mental Health Foundation of West Michigan
Grand Rapids, MI, USA
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Mental Health Foundation of West Michigan
Grand Rapids, MI, USA

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Posted April 1st

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Project details

What we need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
Additional details

Our brand has been growing exponentially over the past few years and our marketing materials/leave-behinds could use some help! Our nonprofit offers mental health and suicide prevention education for schools, workplaces, faith congregations, and communities - all using the same "be nice." Action Plan. However, this program looks different in each respective category.

What we have in place
  • We currently have bookmarks, booklets, pamphlets, posters, language, which should make it easy for you to get started. We also have a solid brand logo and colors, updated mission and vision, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to create additional tools to teach our mental health and suicide prevention programs!

Our program started in schools before expanding anywhere else. There is a misconception that it is an anti-bullying program for children, while in reality, it is a mental health program for all ages. We want to make sure that this is reflected in our marketing materials moving forward.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as any messaging guidelines or fact sheet
1
Milestone 1: Analysis & Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About the org

Mental Health Foundation of West Michigan
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Posted by
Jessica J.

Communications Director

Our mission

The mission of the Mental Health Foundation is to create communities that have good mental health by inspiring people to recognize, understand, accept, and take action.

What we do

The Mental Health Foundation of West Michigan is the best source for proactive mental health and suicide prevention education to improve and save lives.

Testimonials

Annabelle was fun and easy to work with. She was a great listener - she took everything I shared with her and provided exactly what we needed. She saved us hours of time and provided great insights and value. I'm excited to continue to connect with her in the future!
Jessica J.
Jessica J.

Communications Director

Communication Materials Audit Project

I loved working with Jessica at the Mental Health Foundation of West Michigan. She was friendly, easy to work with, and provided the perfect amount of guidance. Be nice. is an awesome program and I can't wait to watch it continue to flourish.
Annabelle H.
Annabelle H.

Volunteer

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