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Instagram Set Up & Strategy

Help The Asha Project use Instagram to engage with their community and expand their network of supporters.
The Asha Project
Somerville, NJ, USA
The Asha Project
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The Asha Project
Somerville, NJ, USA

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6 Followers
Cause
Community & economic development
Skills
Digital advertising Social media

Posted March 6th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Want to develop strategy for using Instagram to engage greater community

What we have in place
  • We currently have photos of various projects, which should make it easy for you to get started. We also have other resources, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to future projects

to promote our organization's work

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

The Asha Project
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Causes
Community & economic development Education Philanthropy & capacity building
Posted by
Dr. Tulsi R. M
Dr. Tulsi R. M.

Chairperson

Our mission

ASHA means HOPE. Providing hope is our purpose. To provide hope in all aspects of life by supporting initiatives that are run by the people of Nepal for the people of Nepal. Guided by our three pillars, we will support projects that inspire hope for the Nepali people.

What we do

School building, Micro loans and Rays of Hope Scholarships for minority students.

Testimonials

Read the Impact Story
Victoria did a great job creating special chart to promote our project. Thank you.
Dr. Tulsi R. M.
Dr. Tulsi R. M.

Chairperson

Instagram Set Up & Strategy Project

(No testimonial has been submitted by Victoria)
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