Logo Design & Visual Brand Identity

Help ASIAN, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
ASIAN, Inc.
San Francisco, CA, USA

Posted March 4th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is 49 years old and would like to digitize our logo/branding. We have a current logo we would like to keep, but would like to update it to Ai files from current photoshop files (jpgs/pngs) that we have for high-resolution usage. Further, we would like to have feedback on color palettes and fonts for a possible redesign of our website to reflect our mission and work throughout different platforms.

What We Have In Place
  • We currently have jpgs/pngs, which should make it easy for you to get started. We also have identified our branding goals & target audience, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to spend more funds toward helping more low- to moderate-income communities of color.

We want to improve our visibility and outreach among different audiences and generations. A consistent logo and branding feedback will allow us to streamline a large portion of our activities so that our staff can focus on impacting more communities.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

We empower diversity by creating opportunities in business development, housing and financial education, targeting low- to moderate-income communities of all races.

What We Do

ASIAN, Inc. is a non-profit technical assistance and research organization that strengthens Asian Americans and other socioeconomic minorities, particularly low- to moderate-income (LMI) communities with diverse multi-cultural and multi-linguistic needs. By assisting in their physical, economic and social development, we seek to overcome their systemic dependencies. We have been empowering communities to reject dependency as a permanent unalterable condition. We do so by mobilizing, partnering, and collaborating with the nonprofit, business, government, and philanthropic sectors to advance social and economic equity, leveraging public and private funding to meet the financing and technical assistance needs of emerging small businesses and others aiming to achieve affordable housing and sustainable homeownership.


HISTORY

ASIAN, Inc. was founded in 1971 by Harold Yee, an advocate for the equality of Asian Americans. Yee was inspired by the Civil Rights Era of the 1960s and the powerful literary works like "Barons of Labor" and "Driven Out." Yee believed affirmative action was necessary to create and expand access to opportunities for Asian Americans and other minorities and level the playing field in the public and private sectors.

ASIAN, Inc. has also been recognized by the Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission, and is a member of the Greenlining Institute Coalition and California Reinvestment Coalition.

ASIAN, Inc.'s theme in 2020 is that we are here to create and access opportunities in housing and economic development to create upward mobility for the disadvantaged.

This means removing barriers to opportunities that block, discriminate, or biased racially, linguistically, or culturally against racial minorities. With many AAPIs suffering discrimination due to their limited English proficiency and cultural differences and with other racial minorities who have been severely discriminated, we are constantly reminded that race does matter in America.

For nearly five decades, ASIAN, Inc. has recognized these horrible racial disparities, and continues to be a vigorous proponent of affirmative action and for equal treatment of all minorities.

These disparities unify ASIAN, Inc. in everything that we pursue and initiate. We will continue to open doors, unlock windows and level playing fields so that minorities have their equal access to opportunities and also have equal protection of their rights to opportunities.

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