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Social Media Starter Strategy

Help Cultivate design a starter social media strategy to engage their stakeholders.
Cultivate
Lakeville, MN, USA
Cultivate
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Cultivate
Lakeville, MN, USA

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Cause
Community & economic development
Skills
Social media

Posted February 15th

Social Media Starter Strategy

Project details

What we need
  • 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of social media posts or digital graphics
Additional details

We are looking to create a tool that will help explain how Cultivate can establish its social media presence. We are a small organization, so we are looking for someone who can help us set reasonable expectations and goals to understand and grow Cultivate's social media strategy and reach.

What we have in place
  • Cultivate International does not currently have a social media strategy, but we are looking to brainstorm and develop the best starter approach for a small nonprofit. We have a Communications intern who will provide support on this project.
How this will help
This project will save us $1,792 , allowing us to grow Cultivate International's presence and increase its capacity to support community leaders around the world.

By growing Cultivate International's presence and increasing awareness of its work, the organization will be better able to provide services to community leaders in developing countries.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Draft Plan Creation
  • Professional and Volunteer Manager connect as necessary to discuss current state of any existing social media activities & strategies and prioritizing social media channels and executional starting points
  • Professional drafts starter strategy, including best practices and recommendations for implementation
    *Volunteer Manager provides feedback
2
Milestone 2: Final Draft Delivered
  • Professional shares final draft of starter plan including agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

Cultivate
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Causes
Community & economic development Diversity & inclusion Education
Posted by
Elaine T
Elaine T.

Founder & Executive Director

Our mission

Empowering immigrant, minority and indigenous leaders to fight poverty and injustices through small-sale, grassroots community efforts by empowering leaders to be the change-makers their communities need.

What we do

Solutions to poverty and injustice must be led by people from within the community. We help people build their skills for leading social change locally. Cultivate exists to empower & equip community insiders and their allies through leadership development and capacity-building programs to transform their communities through asset-based community-led development. We work with people domestically and internationally to help them launch and lead nonprofit organizations (or NGOs, INGOs, or charitable organizations) which address their community's struggles against poverty, oppression, racism, injustice, and marginalization so that they can be community change-makers.

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