Website Copywriting

Help Hackensack Riverkeeper improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are working towards rebuilding our website on a simpler platform (Squarespace). But first, we need to prepare new copy, edit existing copy, & generally tighten up our content based on what we know we need & have outlined for our new website. We'd like to transition to a more modern and visually driven website that uses text more concisely and effectively. We have far more copy drafted than we need from the existing site & will need help editing that into the concept we have for the new site.

What We Have In Place
  • We currently have many pages of detailed copy to work with, which should make it easy for you to get started. We also have a firm concept of the new site to direct content, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to direct our funds toward our programs which benefit local students, residents, and wetlands.

We are a very small non-profit and none of us are technology experts. Having a well crafted website that we can easily manage on our own to provide updates, events, collect donations, and share our work with the public is key to our success. Hopefully it will help us reach a broader audience to engage in our work and grow into environmental stewards going forward.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Posted by
Michele L.

Staff Attorney and Interim Grants Manager

Our Mission

Our mission is to protect and preserve the Hackensack River and its watershed and we are dedicated to connecting residents to a vibrant, healthy, and resilient urban ecosystem.

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