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Google Ads Set Up

Help MOMentum Network make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
MOMentum Network
Chattanooga, TN, USA
MOMentum Network
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MOMentum Network
Chattanooga, TN, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted February 7th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We previously tried to set up our Google Adwords account, but did not have success. We've secured the grant, but hit a snag when it asked for payment info. We would like to try to get this set up and running with the help of a pro.

What we have in place
  • We currently have an adwords account, which should make it easy for you to get started. We also have a director with some adwords experience, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide coaching and care to more single mom families.

Reaching our volunteer base as well as the moms who need to find us will be a gamechanger for us. Busy moms don't often see posters, but targeted ads can be very effective.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

MOMentum Network
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Causes
Human services Education Youth development
Posted by
Cara H
Cara H.

Chief Empowerment Officer

Our mission

The MOMentum Network's mission is to build the village it takes to shatter statistics with single moms in college & their children.

Testimonials

Read the Impact Story
Romario was very knowledgeable and helpful! We're so grateful to have worked with him.
Cara H.
Cara H.

Chief Empowerment Officer

Google Ads Set Up Project

(No testimonial has been submitted by Romario)
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