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Logo Design & Visual Brand Identity

Help Cape Cod Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cape Cod Foundation
South Yarmouth, MA, USA
Cape Cod Foundation
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Cape Cod Foundation
South Yarmouth, MA, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted January 29th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

My one concern with a crest is that I don't want it to look like a university or Harry Potter. :) Just using this as a design idea but I think simple, streamlined, and modern would be great. Not too much focus on police.

What we have in place
  • We currently have ideas for a logo, which should make it easy for you to get started. We also have a website, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to give more back to the community. Everything raised goes back out. Many donors from across the community have contributed to the fund.

I imagine this is a little bit of an unusual situation. I work for The Cape Cod Foundation and I have a donor-advised fund through the Foundation in memory of my husband who was killed almost two years ago. Our family has been talking about wanting a logo to professionalize the fund and brand, as well as potentially for t-shirts, etc. down the road if we ever do events. The community has been very generous but we'd like to differentiate our family fund from other things people have done.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Cape Cod Foundation
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Cause
Philanthropy & capacity building
Posted by
DG
Dara G.

Volunteer manager

Our mission

The Cape Cod Foundation is a community foundation whose mission is to build permanent charitable resources for community betterment through informed grantmaking and civic leadership.

What we do

The Cape Cod Foundation is a charitable community trust organized as a nonprofit in 1989 to serve the needs of the people of Cape Cod. The Foundation acts as a vehicle for linking community resources with community needs. We accomplish this by building a pool of funds, investing them, and distributing income from the funds to nonprofit organizations and institutions working to support all that is good about Cape Cod.

One of more than 800 community foundations in the United States, the Cape Cod Foundation is about people helping their neighbors, their neighborhoods, and the communities they feel passionate about. The Foundation pools these contributions into an endowment so that the resulting income provides a continuing resource for the community.

Today the Cape Cod Foundation manages more than 300 individual charitable funds, no two of which are exactly alike in their purpose. Many are set up by donors to address a specific problem or area of concern or to address evolving challenges. As the Cape Cod community changes, the Foundation redirects its program to respond to those changes. At all times, the Cape Cod Foundation is dedicated to addressing the issues that are of the greatest importance to the people of Cape Cod.

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