Website Audit

Help Hi-ARTS assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Hi-ARTS
New York, NY, USA

Posted January 28th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What We Have In Place
  • We currently have a completed online social media marketing report that, which should make it easy for you to get started. We also have squarespace and google analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to focus on building staff capacity around marketing and program development.

Our websites in decent shape but it could be improved. We have had it for about two years. At this point, we want to make sure that our website best reflects the work we do.

Project Plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Posted by
Raymond C.

Executive Director

Our Mission

Hi-ARTS advances urban art by empowering artists to develop bold new works, while creating a lasting and positive impact on urban communities.

What We Do

Develop and produce new work in theater and visual art.

Serve as an incubator that showcases innovative work.

Build a pipeline that further advances work into the field.

Facilitate educational opportunities that increase access and diversity in the arts.

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