Marketing Strategy Consultation

Help SURVIVEiT brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
SURVIVEiT
Denver, CO, USA
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SURVIVEiT
Denver, CO, USA

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Posted January 21st

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have a new tool, a great digital marketing agency, which should make it easy for you to get started. We also have an idea of where we want to be in 1, 3, 5 years, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to build our new tool!

Without the right marketing strategy, our idea and new tool, is just that - an idea. We need to get our new tool in the hands of those who desperately need it. This tool has the potential to save lives, offer peace of mind, and acts as a knowledgeable companion on your cancer journey.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

SURVIVEiT
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Posted by
Joy R.

Executive Director

Our mission

To empower you to define your journey and face cancer on your own terms.

Our vision is a world free from the fear of cancer.

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