Logo Design & Visual Brand Identity

Help NEW JERSEY PARENTS CAUCUS, INC. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted January 18th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are in need of a logo in celebration of our 20th anniversary delivered electronically (in formats for digital and print use)

What We Have In Place
  • We currently have Photos and other marketing materials, which should make it easy for you to get started. We also have Company logo, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to Allowing us to continue to raise awareness about children's mental health and provide opportunities for parents raising children with mental health disabilities to become involved in Systems reform.

Project is important because it allows us to celebrate our 20th anniversary as an organization that is family and youth driven

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

NJPC is a statewide coalition of family members and impacted youth whose mission is to ensure that every family who has children with special emotional and behavioral needs is given an opportunity to play a strong and active role in the conceptualization, development and delivery of effective and timely services for their children within the mental health, juvenile justice and child welfare systems.

What We Do

NJPC provides: Advocacy & Informal Support
Information & Referral
Multi-System Advocacy
Community Outreach
Annual Six-City Outreach Tour
ACA Healthcare Outreach
Support Groups
Parents & Caregivers Raising Children with Emotional & Behavioral Needs
Parents & Family Members Raising Justice-Involved Youth
Training & Education
Professional Parent Advocacy Training (6 wks)
(includes 15 curricula - Introduction to Professional Parent Advocacy, Professionalism & Communications Skills, Empowering the Parent Voice: Motivation & Assertiveness, Conflict Resolution Skills & The Power of Persuasion, Navigating The Special Education System & the IEP Process, Understanding Childhood Mental Health Challenges & the DSM V, Navigating the Juvenile Justice System in NJ, Families & Public Policy Work, Cultural Competency & Diversity in the Child-Serving Community, & Train the Trainer, etc.)
Engaging Parents & Family Members
Youth Leadership Training
Publications/Data Briefs
Navigating the Juvenile Justice System in New Jersey: A Family Guide (English & Spanish)
Data Brief: Increased Use of Psychiatric Medications in NJ Children & Youth
Data Brief: The Incarceration of Children & Youth in New Jersey's Adult Prison System
Youth Justice Initiative
Parents Coalition of Justice Involved Youth
NJ Youth Caucus
Legal Services Clinic-Probono Legal Services
Direct Services
Strengthening Families Program
Technical Assistance
Strengthening Parent & Family Engagement in the Juvenile Justice System
Improving Access to Mental Health Care & Treatment for NJ Children & Youth

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