Event Press Kit

Help Pegasus Therapeutic Riding Academy Inc. maximize their media coverage for an upcoming event with a press kit that includes all their relevant media assets and documentation.

Posted January 11th

Project Details

What We Need
Additional Details

Have our annual Gala fundraiser on February 22, 2020. attendance should be 200 people, raising money for the programs and riders at www.pegasusridingacademy.com. We have an honored guest that is retiring from Philadelphia Parks & Rec and has been an ex-officio board member and involved with the organization for over 30 years.

What We Have In Place
  • We currently have event materials, logos, images, which should make it easy for you to get started. We also have timelines for event, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,852 , allowing us to put valuable resources back into our programs to take care of our horses. We don't have the resources for a marketing person, but we are in need of professional resources

to appear professional and draw attention to the event with our local resources and affiliates. It will also lend credibility that we are working hard to promote the event

Project Plan

Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager discuss Organization's goals for media coverage of event, and agree on a detailed scope of work for press kit (e.g., what documents should be included)
  • Volunteer Manager provides background information about Organization and event, relevant or recent press release(s) and other media coverage, and any supplementary multimedia
Milestone 1: First Draft
  • Professional compiles press kit collateral
  • Professional suggests edits to existing press kit materials, as needed
  • Volunteer Manager makes adjustments to existing materials and provides additional content, as needed
Milestone 2: Final Draft
  • Professional presents final version of press kit in electronic format, with instructions for how to arrange printed version in a folder
  • Professional provides recommendations for how to use press kit to meet Organization's goals for media coverage of event
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About The Org

Our Mission

The Pegasus Therapeutic Riding Academy program partners with horses, utilizing their movement and important bond between horse and rider, to promote improved physical and emotional well-being and independence for individuals with disabilities. At Pegasus we provide therapeutic exercise in various forms always emphasizing ability and maintaining an environment of respect and trust for our riders, volunteers and horses.

What We Do

Pegasus TRA provides therapeutic riding lessons, equine assisted activities and therapies to the Philadelphia and surrounding communities. We provide volunteer opportunities for students and adults within our programs 6 days a week, year round.