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Website Content Audit

Help Philadelphia Hospitality assess how the content on their website communicates their mission and work in order to identify areas for updates and improvements.
Philadelphia Hospitality
Philadelphia, PA, USA
Philadelphia Hospitality
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Philadelphia Hospitality
Philadelphia, PA, USA

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Cause
Community & economic development
Skills
Communications Digital marketing

Posted January 9th

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Website Content Audit

Project details

What we need
  • Inventory and assessment of Organization's existing website content
  • Recommendations of new content according to communication goals
  • Note: This project does not include feedback on a website's layout and design. For support in that area, please check out our Website Usability Audit project
Additional details

Review and recommendations for better traction leading to purchase.

What we have in place
  • We currently have website, Youst and performance data, which should make it easy for you to get started. We also have target audience, web designer & staff responsible for edit, and the ability to provide any other information you need.
How this will help
This project will save us $3,052 , allowing us to hire someone to create original content for digital marketing, social media marketing and paid media marketing

We are driving business to website but are not getting any queries

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares website's organization and user goals
  • If available, Volunteer Manager shares relevant site performance and traffic data
  • Professional and Volunteer Manager outlines next steps and agree on a timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional creates an inventory of website content
  • Professional shares feedback on content clarity based on website communication and user experience goals
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Content Audit
  • Professional provides final report for the Organization outlining recommendations for website content improvement
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About the org

Philadelphia Hospitality
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Causes
Community & economic development Arts & culture
Posted by
Mariska B
Mariska B.

Executive Director

Our mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What we do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!

Testimonials

Read the Impact Story
Robert provided a great overview of our website and recommendations relative to better navigation and suggestions to capture, hold and take action for a visitor to our website.
Mariska B.
Mariska B.

Executive Director

Website Content Audit Project

Great conversations and easy to work with
Robert B.
Robert B.

Volunteer

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