Marketing Strategy Sessions

Help Nationalities Service Center brainstorm and plan ways to reach their target audience most effectively.
Nationalities Service Center
Philadelphia, PA, USA
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Nationalities Service Center
Philadelphia, PA, USA

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Posted December 30th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

Nationalities Service Center, a multi-service non-profit serving immigrants and refugees, seeks consultation on marketing and promotions for our Education program. NSC's education program provides seven levels of English language learning as well as digital literacy lab and opportunities for one-on-one tutoring. Our team seeks expertise to move this program to the next level!

What we have in place
  • We currently have 3 staff, a current outreach plan and many ideas, which should make it easy for you to get started. We also have some marketing materials, social media and a great website, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to focus on providing quality services to our students and supporting our volunteer teachers.

This project will allow us to reach more students in need of English Language learning support. Currently we are reaching about 125 students per session and we have the capacity for additional students.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Nationalities Service Center
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Posted by
Gretchen S.

Senior Director of Program Operations

Our mission

Nationalities Service Center prepares and empowers immigrants and refugees in the Philadelphia region to transcend challenging circumstances by providing comprehensive client-centered services to build a solid foundation for a self-sustaining and dignified future.

What we do

Here at Nationalities Service Center (NSC), we believe that immigrants and refugees are a critical part of the fabric of life in the United States, and it is our vision that all immigrants and refugees achieve a life of dignity, safety, stability, sustainable opportunities and meaningful connections to their communities. To this end, NSC provides comprehensive services to immigrants and refugees, including legal protections, community integration, access to health and wellness services, and opportunities to achieve English language proficiency. Our dedicated staff are committed to ensuring that each of our clients receives high-quality holistic care and work together to refer clients to internal and external services based on the individual’s needs.

Testimonials

Thanks Michael! Great advice!
Gretchen S.
Gretchen S.

Senior Director of Program Operations

Marketing Strategy Sessions Project

(No testimonial has been submitted by Michael)
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