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Logo Design & Visual Brand Identity

Help Ice House Flats elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Ice House Flats
Phillipsburg, NJ, USA
Ice House Flats
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Ice House Flats
Phillipsburg, NJ, USA

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Cause
Community & economic development
Skills
Graphic design

Posted December 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our brand touches on history, culture and community development and we are searching for an identity to reflect that impact on the community.

What we have in place
  • We currently have people that can spend time discussing our target market., which should make it easy for you to get started. We also have site plans and an economic impact study of the area, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on the other soft costs necessary to get the plan approved by the town.

We are attempting to create a place for low-cost recreation in an economically depressed town within Warren County, New Jersey.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Ice House Flats
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Causes
Community & economic development Arts & culture Environment
Posted by
William B
William B.

President - Ice House Flats

Our mission

Ice House Flats is a Phillipsburg, New Jersey-based 501(c)3 organization, dedicated to preserving the history of the Phillipsburg Flats area nestled against the bank of the Morris Canal. We provide a sustainable, environmental clean space utilizing the existing structures dating back to the turn of the previous century. Using adaptive reuse for the existing structures with grounds for dog parks, walking trails and gardening, the organization creates outreach programs associated with an educational core curriculum, Sponsoring open-air festivals, performing arts and music, movies revitalizing our town benefitting the local community with a low-cost entertainment alternative.

What we do

After many years of being unoccupied, Mother Nature has started the process of reclamation of the Ice House property. Our job, as stewards of the area, is to bring the property back to a place where it can be enjoyed by everyone in the community as a low-cost entertainment alternate. Enhancing the quality of life for the people of the town of Phillipsburg and the surrounding region is the primary goal of the Ice House Flats organization. We are planning on festivals, movies, concerts, and community events available to community residents; Sow a community garden to save money on produce, eat better, and build relationships with neighbors.

Testimonials

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