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Google Ads Set Up

Help Gifft Hill School make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Gifft Hill School
St John, VI, USA
Gifft Hill School
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Gifft Hill School
St John, VI, USA

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Education
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Digital marketing Search engine marketing

Posted December 10th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We created a new website and according to our google analytics, the majority of our users are finding us with our school name. However, we would like to be searchable for a series of keywords: eco-school, green school, island school, Caribbean school, etc.

What we have in place
  • We currently have a beautiful website and a great mission, which should make it easy for you to get started. We also have a list of words we would like to be known for, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to save resources and continue to put our revenue towards student scholarships.

Following two category-5 hurricanes in 2017, we lost students as families moved off our island. Now, St. John, USVI is rebuilding and we need to recruit new families that are moving to the Caribbean. We provide financial assistance to over 90% of our students.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Gifft Hill School
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Causes
Education Diversity & inclusion Youth development
Posted by
Melissa W
Melissa W.

Interim Director of Advancement

Our mission

Our mission is to educate, challenge, support, and empower students to ignite their passion for learning in preparation for college, careers, and their roles as stewards of our island and global community.

We are committed to academic rigor through experiential learning and compassionate community in our enriched environment.

What we do

Gifft Hill School is the only preschool-12th grade on St. John, USVI. After the two Category-5 hurricanes Irma and Maria, Gifft Hill waived tuition for both our current students and any students from other schools that had been damaged or destroyed. Our commitment to education on St. John allowed students to try to return to a sense of normalcy, affording their parents the opportunity to rebuild their lives and island. Now we educate 1 in 3 children on St. John, USVI and 90% of our students receive financial assistance. We are becoming a National Wildlife Federation Eco-school.

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