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Membership Strategy

Help BACKBONES develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
BACKBONES
Prospect Heights, IL, USA
BACKBONES
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BACKBONES
Prospect Heights, IL, USA

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Human services
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Business development Entrepreneurship Strategy consulting

Posted December 10th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

BACKBONES would like to start a Monthly Giving Program to ensure a reliable source of income for our nonprofit.

What we have in place
  • Although we currently don't have a membership program we have several monthly and annual donors and an online fundraising platform with recurring donation options. We also have a database of donors for the past 10 years and any additional information you may need.
How this will help
This project will save us $5,848 , allowing us to allocate our resources in programs such as our online peer groups and Leadership program for people with spinal cord injury and disabilities.

A Monthly Giving Plan will help our organization have a reliable source of income and the project is something our Board Members can spearhead and implement in 2020.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

BACKBONES
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Causes
Human services Civil rights Education
Posted by
Reveca T
Reveca T.

Executive Director

Our mission

BACKBONES exists to help people with spinal cord injury or disease (SCI/D) and their families connect with their communities. We do that by creating events and experiences that promote awareness and engage people of all abilities.es.

What we do

Whether someone has just been injured or it’s been years, it feels great to connect with someone who’s been there. Share ideas on trying a new sport, employment, tips on parenting, college experiences, or accessible travel destinations…

BACKBONES helps bridge that connection by finding and pairing people with similar spinal cord injuries (SCI), backgrounds, experiences, and hobbies.

Through BACKBONES’ Connections even if you are the only person in your town or city with a SCI, you’re part of something bigger… an entire group of people connected by common experiences!

Testimonials

Read the Impact Story
Jyoti had great ideas. Did the research and came up with a great plan for our organization
Reveca T.
Reveca T.

Executive Director

Membership Strategy Project

(No testimonial has been submitted by Jyoti)
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