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Logo Design & Visual Brand Identity

Help Out of Hand Theater elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Out of Hand Theater
Atlanta, GA, USA
Out of Hand Theater
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Out of Hand Theater
Atlanta, GA, USA

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Cause
Arts & culture
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Graphic design

Posted December 10th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need a logo for an upcoming project called "Atlanta Dinners" which is part of The Equitable Project: Setting the Table for Racial Equity. The dinner bring cities together to share a meal and have a conversation about race and equity in their community. Every conversation is launched with the presentation of a short play commissioned specifically for the event.

What we have in place
  • We currently have clear branding goals and target audience, which should make it easy for you to get started. We also have a design team committed to helping, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to pay more actors and spend the time we would have spent on this forming more community partnerships.

Decatur Dinners was a project we launched this fall. It was inspired by disparities between students of color and their white peers in Decatur City schools- both in terms of times disciplined and their academic outcomes. On one night in August, 2019 brought together 1,200 people to have a conversation about race and equity. Next year we will host the Atlanta Dinners for 5,000 people and we need a great logo to attract folks!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Out of Hand Theater
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Causes
Arts & culture Community & economic development Education
Posted by
Lee O
Lee O.

Associate Artistic Director

Our mission

Out of Hand makes shows, games and public art, for venues including parks, homes, businesses and theaters. Through annual free public arts events and original works, we embrace new audiences, celebrate community, and create moments of mass intimacy. We collaborate with scientists, artists, businesses, schools and civic organizations to create events reflecting their work, we train others to unlock their creativity and to innovate, and we bring Atlanta public art to thousands of people in Atlanta and beyond every year.

Testimonials

Read the Impact Story
Dane was incredible! Wonderful work and great to work with. He maintained great communication, met deadlines on time, and was really responsive to notes. We're so happy with the final product! Would definitely work with Dane again!
Lee O.
Lee O.

Associate Artistic Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Dane)
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