Logo Design & Visual Brand Identity

Help Teatro del Pueblo elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Teatro del Pueblo
Saint Paul, MN, USA

Posted December 17th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo, which should make it easy for you to get started. We also have a clear idea of who our audience is, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to assist with the cost of transportation to our student matinee productions!

Teatro is looking to the future and how we can set up our infrastructure to be sustainable once our founder steps away (in a few years - we have time!). Right now, we have no clear marketing/style guide which is making it difficult to market ourselves as the professional theater company we are. By having clear marketing expectations, we will be able to present a professional front while making it easier for any new employees we hire to jump aboard and help us further our mission!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Remi R.

Managing Director

Our Mission

To promote cultural pride in the Latinx community and to develop and support Latinx talent, while educating the community at large about Latinx culture and cultural diversity in the arts.

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