This project was completed on Apr 21, 2020
Matched with Wanqin S
Matched with
Wanqin S.

Logo Design & Visual Brand Identity

Help New Jersey Association on Correction elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
New Jersey Association on Correction
Trenton, NJ, USA
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New Jersey Association on Correction
Trenton, NJ, USA


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Posted December 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have selected a new name for the organization, but we need a new logo and colors before we launch!

What We Have In Place
  • We currently have a new name and ideas, which should make it easy for you to get started. We also have committed staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on the launching of the new logo and brand, which will lead to increased support for our programs and the capacity to serve our clients better.

New Jersey Association on Correction has been around since the early 60's, with the current name for more than 40 years. We are very much in need of a new brand that fully represents who we are and a logo and colors are part of this. We are also revamping our website, so this is needed for this project as well. We serve children and survivors of domestic violence and sexual assault, in addition to the reentry population but you would never know this by the name and logo.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

New Jersey Association on Correction
Our Mission

To enable social justice and human dignity to be manifest in the policies and institutions governing victims of crime and offenders, as well as individuals in need of social services, through rehabilitative, educational, and legislative programs.

What We Do

NJAC currently serves individuals and
families affected by domestic violence, sexual assault, incarceration, HIV/AIDS and other health challenges in seven NJ counties.


Su was a pleasure to work with! We went back and forth a number off times with different ideas and Su continued to revise her designs in response to our feedback.
Julie H.

Grant Development Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Wanqin)

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