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Search Engine Optimization Audit

Help Mystic River Watershed Association assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Mystic River Watershed Association
Arlington, MA, USA
Mystic River Watershed Association
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Mystic River Watershed Association
Arlington, MA, USA

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Cause
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Digital marketing Search engine marketing Web development

Posted December 5th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We have made significant improvements to our website to help improve SEO. Would be great to have a volunteer conduct an audit to tell us other ways to make improvements.

What we have in place
  • We currently have formatted our website to improve SEO, which should make it easy for you to get started. We also have added SEO captions, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to run 3 baseline water quality monitoring sites for a full year.

We want to ensure that our website is optimized for SEO. We have made significant improvements including adding SEO captions and creating drop downs. Would love any other tips to make this even better so folks can find our website quickly and easily!

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Mystic River Watershed Association
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Cause
Environment
Posted by
ML
Michelle L.

Development & Communications Director

Our mission

To protect and restore the Mystic River, its tributaries and watershed lands for the benefit of present and future generations and to celebrate the value, importance and great beauty of these natural resources.

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