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Marketing Strategy Sessions

Help Mystic River Watershed Association brainstorm and plan ways to reach their target audience most effectively.
Mystic River Watershed Association
Arlington, MA, USA
Mystic River Watershed Association
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Mystic River Watershed Association
Arlington, MA, USA

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Posted December 5th

Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What we have in place
  • We currently have draft communications plan, which should make it easy for you to get started. We also have extensive enews & social media results, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to run two baseline water quality monitoring programs for a full year!

We have a communications plan; however, we would love someone to audit this and help us refine our messaging/ + further define where we should invest additional resources to reach our target audiences.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Mystic River Watershed Association
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Cause
Environment
Posted by
ML
Michelle L.

Development & Communications Director

Our mission

To protect and restore the Mystic River, its tributaries and watershed lands for the benefit of present and future generations and to celebrate the value, importance and great beauty of these natural resources.

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