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Matched with Staci F
Matched with
Staci F.

Logo Design & Visual Brand Identity

Help Tuskegee Airmen Scholarship Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cause
Education

Posted November 26th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are launching a new young people's group to inspire the next generation of supporters. We want a fresh new look for the group.

What We Have In Place
  • We currently have a name and description for the group we are starting, which should make it easy for you to get started. We also have a young people who are capable of providing input, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus more on developing the strategy to implement the new group which will replace the alumni group by name.

The group we are creating is (Kadence), a play on words; (Cadence) refers to the frequency, format, and sequence with which a leader meets with the individuals on their team, and where young supporter have an opportunity to interact. This group will play a major role in creating a new and younger following for the Tuskegee Airmen Scholarship Foundation. Cadence also refers to the marching units that most military do. It is also denote the rhythm of an organization. It will be paired with a tag

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The mission of the Tuskegee Airmen Scholarship Foundation is to provide motivation, vocational access, and scholarships to financially and academically deserving students seeking careers in aviation, aerospace, STEM and beyond.

What We Do

Provide 40 $1,500 scholarships annually to high-performing low-income underserved students across the nation. Working with some 30+ chapters in the US and Virgin Islands, the foundation seeks the best and brightest students seeking careers in aviation, aerospace, STEM and beyond.

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