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Search Engine Marketing Plan

Help PMD Alliance create a plan to optimize how their website appears in search results, or with an advertising campaign.
PMD Alliance
Tucson, AZ, USA
PMD Alliance
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PMD Alliance
Tucson, AZ, USA

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Cause
Health & nutrition
Skills
Digital marketing Search engine marketing

Posted November 19th

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
Additional details

We have a Google AdWords grant and a few ads running, but no knowledge or skill behind what we are doing. Could use some general education and strategy to evaluate how many resources to allocate to this marketing channel.

What we have in place
  • We currently have a Google Ad Grant and AdWords account, which should make it easy for you to get started. We also have website, blog, access to web developer, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to deliver free caregiver retreats to more spouses and children of people with Parkinson's who are burned out and need a day for themselves and techniques for coping.

Our organization provides free resources for people with Parkinson's- we need help getting in front of the 60,000 Americans diagnosed every year desperate for hope and help. Currently our reach is limited to our email audience, which has stagnated. We need new eyeballs and know that SEM can help.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

PMD Alliance
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Causes
Health & nutrition Disease & medical research
Posted by
Andrea M
Andrea M.

CEO

Our mission

Parkinson & Movement Disorder Alliance provides opportunities to learn, live life more fully and connect with community every day.

We do this by providing dynamic education, community and capacity building. We support people impacted by Parkinson disease and other movement disorders and those who care about them.

Testimonials

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