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Google Ads Set Up

Help Community Friendship, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Community Friendship, Inc.
Atlanta, GA, USA
Community Friendship, Inc.
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Community Friendship, Inc.
Atlanta, GA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted June 1st

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

I want to apply for a GoogleAd Grant to drive donors and funders to our website and other digital marketing platforms, as I work towards raising funds for several projects.

What we have in place
  • We currently have a good notion that we will be awarded a GoogleAd Grant, which should make it easy for you to get started. We also have a great website and other digital marketing platforms, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide more services to people with a mental illnesses.

We are in the process of starting a capital campaign for renovations, working on the end-of-the-year appeal, and also celebrating 50 years of service via a sponsored event. Locating funding streams through the use of technology could proof beneficial.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Community Friendship, Inc.
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Causes
Human services Housing & homelessness
Posted by
RB
Rene B.

Director of Development Communications & Training

Our mission

Community Friendship, Inc. (CFI) is a non profit mental health rehabilitation organization that ensures a supportive community for adults with long-term mental health disabilities so that they can develop living, learning, working and social skills and access the resources needed to lead successful and satisfying lives. Our missions is to provide a supportive community for people whose mental illness prevents them from participating in community life, employment and relationships.

What we do

As a leading pioneer of psychiatric rehabilitative services, Community Friendship offers a comprehensive range of recovery-based programs. We provide support and training in self-sufficiency and independent living, career development, and full integration in the community.

We take a holistic approach, working with the whole person - mind, body, and spirit and not just their illness. We believe that all individuals have the ability to grow and reach their full potential.

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