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Social Media Content Calendar

Help American Cancer Society Northeast Region get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
American Cancer Society Northeast Region
New York, NY, USA
American Cancer Society Northeast Region
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American Cancer Society Northeast Region
New York, NY, USA

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Cause
Disease & medical research
Skills
Digital marketing Social media

Posted November 15th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Our most unique event in our portfolio needs help with social media. Specifically instagram and facebook. We are looking for posts to be made to go on both sites.

What we have in place
  • We currently have social media platforms started, which should make it easy for you to get started. We also have a few posts, fundraising challenges, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to put more dollars to mission and provide quality of life programs and services; such as providing 8 survivors and their caregivers with a week of free lodging at a Hope Lodge.

This project is for our George Washington Bridge Challenge, which is the only event to shut down the GWB. This is the most unique event around our area, and by building our social platforms we will be able to reach a much wider audience. This event has endless untapped potential, however we need help to achieve it. The more we are able to grow this event, the more dollars we can put to mission. This means more research, more Hope Lodge stays, more free rides to treatment, etc.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

American Cancer Society Northeast Region
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Causes
Disease & medical research Human services Philanthropy & capacity building
Posted by
Kyra M
Kyra M.

Senior Manager, Community Development

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

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