Website Visual Design

Help Oakland University capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
Oakland University
Rochester, MI, USA

Posted November 15th

Project Details

What We Need
  • A visual redesign of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
Additional Details

The Sheriff PAL program provides sports, mentoring, and enrichment programs to local youth. We are looking to recreate a user-friendly website using a platform that is easier to learn for our small team for future editing purposes. We are currently utilizing the blue sombrero platform which has been "clunky" to modify. The current website ( is cluttered and difficult to navigate for our users. We are looking for a simpler, beautiful, and streamlined website.

What We Have In Place
  • We currently have an existing website to start from, which should make it easy for you to get started. We also have began brainstorming an ideal website design and sections, and the ability to provide any other information you need.
How This Will Help
This project will save us $9,186 , allowing us to provide additional enrichment opportunities to local at-risk youth. All of our programs are free of charge, and most of our staff are volunteers or part-time.

An improved website will allow us to more easily serve our families by clarifying available programs and how to register, will allow us to recruit and retain volunteers, and will help us in fundraising when potential donors/funders can more easily see our mission and impact.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About The Org

Our Mission

Sheriff PAL (Police Athletic League) Program

MISSION Promoting healthy communities through relationships and recreation.

PURPOSE Creating a safe environment where law enforcement and community partners empower young people to reach their full potential through athletics, mentoring, and enrichment programs.

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